DIANE M. HOLMSTROM

SENIOR EXECUTIVE - SALES AND MARKETING

Professional history represents over 17 years of driving revenue and increasing market share by planning and implementing comprehensive sales and marketing strategies. Solid track record for successfully hiring correct teams to complement the organization. Demonstrated talent for providing swift assessment, analysis and development of solutions and strategies for achieving operational and financial objectives.

AREAS OF EXPERTISE

• Business and Strategic Planning: Collaborates with executive teams to provide future planning for growth of business. Key player in determining overall business plans to match the product/service to the current market conditions.
• Marketing Strategy: Conceives, plans, creates and integrates marketing campaigns to support existing and future product profiles. Provides market analysis, evaluates product strengths and weaknesses and delivers complete profiles of customers and competitors.
• Business Development: Uncovers, cultivates and develops relationships fostering powerful strategic alliances to support market share increases. Montors the progress of the relationships to make adjustments to the original agreements and insure a "win-win" strategy.
• Distribution Channels: Identifies, researches and analyzes all potential distribution channels. Recommends a focused plan considering appropriate support from channels. Recruits, interviews, hires and trains for each channel to drive revenues and increase market share.
• Direct Sales: Locates, hires, trains and retains qualified professionals to sell technology. Works to perfect one-on-one sales presentations and develop seminar materials for group selling. Instigates and matures job appropriate compensation plans to cover ongoing growth. Nurtures team environments to result in negligible turnover rates and a dramatic increase of sales.
• Customer Relations: Trains and services customers on products requiring initial implementation and ongoing upgrading. Develops customer retention programs to foster loyalty even during the hard times and turns the customer base into a powerful referral network.

HIGHLIGHTS OF ACHIEVEMENTS

• Participate in strategic business planning process for "starts" and "re-starts" of Internet technology firms. Perform analysis of current market conditions and evaluate the situation at hand. Assess the quantity/quality of customers and develop/adjust the marketing and sales approach. (B-Foundations)
• Research and develop relationships with sources of funds for non-bankable clients in the technology industry. Help to create programs with funding sources to support the purchase of software development for the staged deployment of enterprise wide systems to include project management, development, customization, implementation and training.
• Performed a key role in successfully planning and deploying a US presense for a mortgage lending software company. Initiated, directed and facilitated the growth and expansion of the sales team and distribution channels. Instrumental in leading the conversion of an average $100,000 monthly loss of a private company to a public company generating over $18 million annually in revenues. Participated in the Initial Public Offering and implemented cost reduction programs when business dropped 40%. (InterlinQ Software Corporation)