Merritt Doyle

SENIOR EXECUTIVE - BUSINESS PLANNING & SALES MANAGEMENT

SUMMARY OF QUALIFICATIONS

A results-oriented marketing and sales professional with over twenty years worldwide experience marketing hi-tech hardware, software and services for Telco, satellite, cable and Internet services companies. Proven ability to develop creative marketing programs to meet aggressive growth targets. Skilled in developing strategic, business and marketing plans as well as market research, product management, competitive positioning and marketing promotion programs.

AREAS OF EXPERTISE

Sales Management - Proven strengths in training and developing sales teams, opening new accounts, developing new sales territories, introducing new products and managing large accounts. Broad experience selling sophisticated, high technology products and services in the US, Europe and Asia. Skilled in developing teaming relationships, strategic alliances and business development.
Business Planning - Strong knowledge of all areas of business planning from setting the strategic direction, development of a business plan, creation of annual operating plans, designing product plans, creating marketing programs and implementing creative marketing tactics to introduce new products and grow revenue and profitability. Skilled at detailed market and product research as well as competitive analysis and positioning.
Business Development - Ability to identify potential partners for product or company synergy and develop relationships leading to powerful market alliances. Superior skills in negotiations and designing contracts for a win-win business outcome.
Marketing Plans - Ability to work with R&D to develop the marketing plans to launch a new product or enhance sales of existing products. Wide experience developing promotion programs including trade shows, advertising, public relations, and direct mail campaigns. Ability to set realistic price targets for both products and services that assure market acceptance and competitive alignment. Proven ability to identify proper distribution channels to increase market share.
Product Launch - Demonstrated ability to develop product-marketing requirements that meet a customer need and work closely with R&D to assure products are developed on time, on budget and to specifications. Experience directing product marketing managers to create well planned strategies and tactics to launch the products, train the sales force, gain market interest and grow sales.