Customer Relationships

A business without customers is no business at all! But, have you analyzed the mix of your customers? Are 80% of your customers generating your ongoing revenues and 20% of them causing overtime and headaches for employees? Management must take the time to review the customer base, products and services offered to ensure they support the corporate objectives. Does your company have a clear understanding of:

target customer focus for sales?
ownership internally for the customer during the sales cycle as well as post sales?
various levels of customer satisfaction?
inactive customers and why?
assessment of customers and their profitability?
systems to proactively manage and report on customers?

Strategic Growth Solutions understands the importance of balancing the responsibility of acquiring new customers, reviewing existing customers to ensure they are properly suited to the corporation's current objectives and developing retention programs to decrease attrition.

Our goal is to provide the evaluation, recommendations and implementation strategy for:

identifying target customers
analyzing current customer base for profitability
uncovering areas of customer dissatisfaction e.g. pricing, product, service, delivery
reviewing systems for collecting data and profiling customers

This critical exercise uncovers reasons for insufficient growth of the customer base and ongoing attrition. Strategic Growth Solutions focuses on matching desired customers to defined internal goals for growing companies.